Have you ever noticed how successful you are when you focus on the basics in any undertaking?
Think about when you bake a cake. If you leave out just one ingredient or over-mix the batter, the project is usually a flop. Or in T-ball, where coaches preach three rudiments: hit the ball, catch the ball, throw the ball—the team that practices these fundamentals consistently is very likely a winning team.
We have essentials to follow in good tooth care. Remember the childhood song, “Brush your teeth, round and round, circle small, gums and all?” As adults, we often neglect flossing, brushing longer than 20 seconds, or cleaning our teeth at bedtime.
Fundamentals are especially important in relationships. Taking time to really listen, apologizing when we’re wrong (even when we’re not wrong), showing appreciation, providing moral support during challenging times, and remembering special occasions like birthdays and anniversaries.
In learning a new skill or trade, we pay close attention because we want to master the fundamentals. We practice until the process becomes mechanical. Unfortunately, after a time we perform many tasks, such as driving five-thousand-pound vehicles, changing baby diapers (especially boys’!), chopping with sharp knives, or performing our REALTOR® duties on auto-pilot. Our lack of attention and focus can lead to disaster!
Do you recall the fundamentals that you learned when you first became a REALTOR®?
- Set goals in writing for the day, week, month, year, two years, three years, five years, and ten years. Yes, even if you’ve been in the business for 30 years! Set goals and refer to them daily.
- Network. Network. Network. Get out of the office and meet people! Put your business card into the hands of everyone you encounter. You’ll be surprised how willing people are to engage with you when you’re warm, funny, and cheerful—when you make them feel special.
- Attend monthly Chamber meetings, economic development and planning events, and weekly TBR breakfasts; volunteer for community outreach programs. You’ll have fun while planting seeds for your business.
- Ask for an appointment! This is HUGE. Don’t just send out information if you can possibly set up a face-to-face meeting. Experts have found that meeting a potential client in person is much more likely to result in a contract.
- Have a plan when you make a presentation, whether in person or by electronic means. Don’t just wing it! Make your clients feel that you went to great lengths to prepare for your meeting with them.
- Stay in touch with existing and potential clients on a regular and frequent basis. Use a program like Top Producer to assist in managing your customer base. Send out postcards or letters to remind your clients and potential clients that you’re ready, willing, and able to serve them and their family and friends. Ask them to refer everyone they know to you. Do some “farming.”
- Attend continuing education classes to keep up with the constant changes in our profession, and to network with other professionals. Court builders, lenders, and other REALTORS®—they are your best customers.
- Make sure that YOU are a team player and that you’re working with a supportive team. This is imperative if you want to be a successful REALTOR®.
Now get out there and turn over every rock! 2015 is your year!
BlueWater Realty Group