Public Relations

2015 PR Budget: How did we spend your money? One of the main goals of the Communications Committee is to inform the public of the value we REALTORS® bring to the transactions that we are entrusted with and to inform the public of the many ways that we contribute to the local community (both on […]

NAR Board OKs Mandatory Core Association Standards

Editor’s Note: This is information taken from NAR Communications. The good news for the Tallahassee Board of REALTORS® is we meet or exceed all the Core Standards. In a sweeping move to improve the professionalism of associations of REALTORS® across the country and the level of service they provide to members, the NAR Board of […]

President’s Message, April 2014

We are having a busy spring at TBR!  Great American REALTOR® Day. Our CEO, Steven Louchheim; DVP, Debbie Kirkland; president-elect, Mariela Santurri; past-president, Bert Bevis; other TBR members, including Joy Woodruff; and I attended the Florida REALTORS® Meet & Greet with Governor Scott at the Governor’s Mansion. Governor Scott reinforced his support of Florida REALTORS®’ […]

President’s Message, March 2014

First of all, let me thank all of you who sponsored and/or attended our Annual TBR Awards & Officer Induction Ceremony at the Turnbull Center on February 27. Your support of our 2013 leadership and accomplishments, and of our 2014 goals—of your Association—is phenomenal. The enthusiasm, camaraderie, typical fun and friendly nature of our local […]

Congrats to Our Contest Winner

Congratulations to the winner of our November Tallahassee REALTOR® eZine contest, Barbara Fletcher (Fletcher & Company Realty). Barbara won a $50 Trader Joe’s gift card for submitting the correct answer: number of closed sales in 2011 (2,178) and 2012 (2,396). First, she found out about the contest by reading the November eZine articles, and then […]

President’s Message, August 2013

Annual convention. This week, TBR members will be joining REALTORS® from across Florida at Florida REALTORS®’ annual convention and trade show. Your Board leadership and several TBR staff members will attend and report back on various state committee meetings, updates, and education sessions with the latest news on our state association and industry. RPAC. TBR […]

Public Relations Campaign: Your TBR Dues at Work

There probably is not a charity, nor non-profit, in Tallahassee that doesn’t receive support from a Tallahassee REALTOR®. We tend to be generous with our time, as well as our monetary support. But in addition to individual efforts to give and even to promote ourselves, did you know that TBR also supports and promotes REALTORS® […]

But Is It Spam?

Adding to the clutter in your Inbox: Several emails from TBR REALTORS® about new listings and/or open houses An email from a member office welcoming a new agent Emails from TBR announcing a socials/events/classes An email from TBR informing you about a county commission meeting And TBR’s weekly eBoard Briefs newsletter. Whew! That’s a lot […]

Why All the Fuss About Being a REALTOR®?

A couple of days ago a REALTOR® was telling me a story and kept referring to a broker as a “REALTOR® that was not a member of TBR.” Of course there are plenty of REALTORS® that are not members of TBR (about 1.1 million); but I had the feeling that this person was not a […]