Adding to the clutter in your Inbox:
- Several emails from TBR REALTORS® about new listings and/or open houses
- An email from a member office welcoming a new agent
- Emails from TBR announcing a socials/events/classes
- An email from TBR informing you about a county commission meeting
- And TBR’s weekly eBoard Briefs newsletter.
Whew! That’s a lot of email in the course of one week, generated from your TBR membership. But is it spam?
If you’re reading this (and you’re a TBR member), you’re a REALTOR® or an Affiliate. You’ve likely become a member for at least one or maybe a variety of reasons—which are benefits exclusive to TBR members:
As a TBR member, you’ve paid yearly dues for these membership benefits. You’ve paid for access to other members—networking opportunities and contact lists—that the public cannot receive. You’ve paid for access to TBR’s MLS (if you’re a REALTOR® member), and for education and advocacy—and to be kept informed about any changes or updates to any of these services as they happen.
My point? Each of the emails mentioned in the first paragraph falls under the “membership benefits” categories listed in the second:
- Several emails from TBR REALTORS® about new listings and/or open houses = Networking. Marketing. MLS.
- An email from a member office welcoming a new agent = Networking. Marketing.
- Emails from TBR announcing socials/events/classes = Networking. Education.
- An email from TBR informing you about a county commission meeting = Advocacy.
- And TBR’s weekly eBoard Briefs newsletter = Networking. Marketing. MLS. Education. Advocacy.
TBR strives to provide you with great member benefits and opportunities, and to keep you informed—that’s why we exist as an association, and why you joined! We respect your time and certainly understand if you don’t want to be included on the TBR roster that’s distributed to other members, and if you want to unsubscribe from TBR communications like advocacy messages and eBoard Briefs. But I urge you to reconsider. Sure, your Inbox can get pretty cluttered. I love my BlackBerry because I can “delete” before I ever sit at my desktop, so it’s not so overwhelming once I sit down to work. “Delete” is an option, short of “unsubscribe,” that’s easy for me to take advantage of—but I won’t miss messages that are important to me.
So I’ve tried to explain the why’s of what we do—including sending out email blasts and rosters. If you unsubscribe from a TBR list, or ask to be removed from the roster, we honor your request. We do try to limit the messages we send to you from the association, beyond the weekly eBoard Briefs newsletter. When we send an email from TBR, the subject line will always reflect what’s in the message—so you can easily see if it pertains to you; if not, “delete.” After all, we don’t want to bother you or for the message to get lost in your Inbox (but we do want to keep you informed—a delicate balance, I can assure you).
Members, if you use the TBR roster to send out emails, and someone asks to be removed from your list, honor their request—it’s the law (CAN-SPAM) and common courtesy (the Golden Rule). When you do send out emails, clearly identify your message in the subject line, thoughtfully consider your email marketing strategy, and limit the amount of emails you’re sending so as not to dilute your message (or annoy others to the point that they unsubscribe).
I’d like to hear what you think about mass email communications from members and association: Is it spam?