What is “Assume Identity?” Assume Identity is a way for you as an agent or broker to allow a licensed or unlicensed assistant to log into the MLS under their own unique login and then “Assume the Identity” of the agent or broker they are working for. Why is that a benefit to you? The easy answer is that you will no longer have to share your username and password with anyone else, thus creating a more secure and reliable MLS!
A more complete answer might be that as a result, you can be certain that under your login, only you can manipulate your listings. When the assistant that is working for you logs into Paragon and assumes your identity, there will now be a “paper trail” that shows the assistant is logged in under their unique username and password but, and with your permission only, has assumed your identity and made any change to your listings.
This should be especially beneficial to real estate teams as well as the assistant that needs to access an agent’s or broker’s account to expedite workflow in the most efficient manner possible. As for the CATRS MLS management and support staff, it allows us to assume your identity as well and potentially isolate any issue that might be account-specific without requiring you to divulge your personal username and password. This is a huge timesaver!
Of course there will be some minimal paperwork that will need to be completed and a nominal fee for new user IDs, but once implemented Assume Identity has the potential to not only help to protect the overall accuracy and integrity of the CATRS MLS but to also transform your daily real estate business in a positive and mutually beneficial manner.
If you have any further questions or need more details please feel free to call the CATRS/TBR Technology Desk at (850) 224-7713.
Technology Support Specialist
Capital Area Technology & REALTOR® Services
Tallahassee Board of REALTORS®